Senin, 29 September 2014

@ Ebook Corporate Turnarounds, by Pradip Chanda

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Corporate Turnarounds, by Pradip Chanda

Focusing on the asset utilization philosophy "Corporate Turnarounds" reveals practical, action-oriented methods that can be implemented in a wide variety of turnaround situations. Covering areas from protection of jobs to selection of the ideal CEO, this work argues against surgical cost cutting, reduction of workforce and factory shutdowns in favour of better utilization of the existing assets of a struggling firm, in order to restore it as a vital viable organization.

  • Sales Rank: #4608156 in Books
  • Published on: 2001-12-15
  • Original language: English
  • Number of items: 1
  • Dimensions: .53" h x 6.02" w x 8.88" l,
  • Binding: Paperback
  • 272 pages

Most helpful customer reviews

0 of 1 people found the following review helpful.
Hands on turnaround
By B. Shankaranarayan
Excellent reading. Chanda's ability to draw lessons from corporate happenings around us makes this book different from the usual management tomes. His simple writing style coupled with lucid thinking makes it not only highly readable but a hands on guide to turn around corporates. He achieves what he sets out to do - tell you how creative thinking can make any asset yield much more than its face value. If your asset (company) is in or heading towards the dumps, order this book and be saved.

0 of 1 people found the following review helpful.
Reviving Businesses
By preeti malhotra
Corporate Turnarounds provides a valuable roadmap of business strategies for companies faced with sudden discontinuities. As a strategic consultant I have found Mr. Chanda's insights into struggling enterprises illuminating and have recommended the book to a number of my clients.

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^^ Download Infants, Toddlers and Caregivers: A Curriculum of Respectful, Responsive Care and Education, by Janet Gonzalez-Mena

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Infants, Toddlers and Caregivers: A Curriculum of Respectful, Responsive Care and Education, by Janet Gonzalez-Mena

Combining a child-centered philosophy with problem-solving strategies and a thorough discussion of diversity, Infants, Toddlers, and Caregivers offers an ideal introduction to curriculum and care for infants and toddlers. The approach to caregiving that underlies the text is based on a combination of Magda Gerber’s philosophy and that of her late colleague, Emmi Pikler: both pioneers taught caregivers how to respect young children and stressed the need to integrate (1) concepts of child development with caregiving, (2) knowledge of play as curriculum, (3) the physical and social environment, and (4) adult relations. Infants, Toddlers, and Caregivers applies this approach in a practical, meaningful way for students and faculty in introductory early childhood courses.

  • Sales Rank: #4260581 in Books
  • Published on: 2008-11-01
  • Original language: English
  • Binding: Paperback

About the Author
Janet Gonzalez-Mena started her early childhood career in a cooperative preschool as a parent volunteer back in 1966. She then became a Head Start volunteer and ended up as a teacher in a preschool for Spanish-speaking children and their families in 1970’s. She has also helped open several pilot programs including a therapeutic child care program and a home-based bilingual preschool program. When Magda Gerber came into her life in the mid-1970’s, Janet signed up for an internship with her at the Children’s Health Council in Menlo Park, California. As a result of that experience, later, when she became a child care director, she was able to incorporate much of what she learned into her work and was influential in expanding that program to include an infant center. Training and teaching adults has always been sideline, even when she was working with children and families. She worked as a Head Start trainer and as adjunct faculty in 4 community colleges plus the University of California Santa Cruz credential extension program. She taught for 15 years as full time faculty at Napa Valley College in the Child and Family Studies Program. Since 1991, she has been part of the faculty for WestEd’s Program for Infant-Toddler Caregivers (PITC) Training of Trainer Institutes. Janet has been writing along with teaching for all these years and is author of numerous articles and 13 books related to early childhood, including Foundations of Early Childhood Education; Infants, Toddlers, and Caregivers (with co-author Dianne Eyer); and Diversity in Early Care and Education: Honoring Differences (Formerly Multicultural Issues in Child Care). She wrote Dragon Mom about herself as parent to help early childhood professionals alleviate guilt when their parenting doesn't live up to their high standards. Her latest passion is understanding more about the Pikler Institute in Budapest, Hungary, where Magda Gerber came from. It took her 30 years to get there after she first heard of it, but her first trip to it in November of 2003 merely whetted her appetite. She has made two more since and is planning for another one. She is fascinated by the approach and is convinced that this residential nursery is a model for the world. She is continuing to learn more about how this approach can be used to improve infant-toddler care and education programs in the United States. She is also working with a group in Mexico to explore how the approach might fit into their models of residential care for infants and toddlers. Janet has a Master of Arts Degree in Human Development from Pacific Oaks in Pasadena, California.

Tenured Professor of Early Childhood Education / Child Development at Canada College since 1970, Department Coordinator since 1978 (and author of 30 courses within the ECE/CD Department). Dianne has served on various college committees during the last few years including the Articulation Self Study Committee and the Chairperson for the College Council from 2002 to 2004. She received specialized diversity training under Title V in 2002. In the late 1990’s she was a presenter at the Annual Conference of the National Association for the Education of Young Children in Atlanta, GA and Washington D.C. respectively. She is the co-author of Infants, Toddlers and Caregivers, sixth edition, McGraw-Hill, released in 2004. Her community experiences include: Task Force member for the Advancing Careers in Child Development Project (Pacific Oaks College, Pasadena CA); San Mateo County Consortium for Quality Programs; SMC Partnership Council; and membership in SMAEYC. She has been responsible for several grants within the ECE/CD Department including: Foster Care Education, SAFE START/Violence Intervention in ECE (Centers for Disease Control); and the Family Support Program (a PSP and The Council collaboration). She is currently coordinating a grant with First 5 San Mateo County to recruit and retain quality ECE/CD teachers and providers in the field. She is also a Professional Growth Advisor for the Child Development Permit.

Most helpful customer reviews

10 of 10 people found the following review helpful.
A guide to infant/toddler educaring
By Phyllis Porter
Janet Gonzalez-Mena and Dianne Widmeyer Eyer have developed a precise method of working with groups of infants and toddlers based on the relationship principle. Their philosophy is one of respect for the child. I have recommended this book to many new educarers and they all have thanked me, saying it was the best guide they had come across. It is a "must read" for all who work with infants and toddlers in group care as well as for the parents of those children.

4 of 4 people found the following review helpful.
One Word: MAGNIFICENT!
By Reginald Williams
Rarely...very rarely does a book approach this kind of perfection...every once in a while.

I had the pleasure of attending a lecture by Gonzalez-Mena, so I realize the depth of her wisdom on babies and toddlers. This book incapsulates all of her ideas with vivid color and comprehensive, but brief, chapters. She even includes tons of citations and research to solidify her points.

It's the natural companion for the WestED Program for Infant Toddler Caregivers (PITC). The champion guidebook bar-none for infant/toddler caregivers.

1 of 2 people found the following review helpful.
awesome reviews
By Rushell F Ohler
I think anyone can learn a great deal from this book. I had to buy it for my college class child development and I learned alot from it.

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Kamis, 25 September 2014

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Software Engineering: A Practitioner's Approach, 7th International edition, by Roger Pressman

For almost three decades, Roger Pressman's "Software Engineering: A Practitioner's Approach" has been the world's leading textbook in software engineering. The new seventh edition represents a major restructuring and update of previous editions, solidifying the book's position as the most comprehensive guide to this important subject. The seventh edition of "Software Engineering: A Practitioner's Approach" has been designed to consolidate and restructure the content introduced over the past two editions of the book. The chapter structure will return to a more linear presentation of software engineering topics with a direct emphasis on the major activities that are part of a generic software process. Content will focus on widely used software engineering methods and will de-emphasize or completely eliminate discussion of secondary methods, tools and techniques. The intent is to provide a more targeted, prescriptive, and focused approach, while attempting to maintain "SEPA"'s reputation as a comprehensive guide to software engineering. The book will be organized in five (5) parts - Process, Modeling, Quality Management, Project Management, and Advanced Topics. The chapter count will remain at 32, unchanged from the sixth edition. However, eight new chapters have been developed and another six chapters have undergone major or moderate revisions. The remaining chapters have undergone minor edits/updates.

  • Sales Rank: #685944 in Books
  • Published on: 2009-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 1.22" w x 7.40" l, 2.99 pounds
  • Binding: Paperback
  • 928 pages

About the Author
Roger S. Pressman is an internationally recognized authority in software process improvement and software engineering technologies. For over three decades, he has worked as a software engineer, a manager, a professor, an author, and a consultant, focusing on software engineering issues.

Most helpful customer reviews

2 of 3 people found the following review helpful.
Book is great in print, not in kindel
By Tomas Maldonado
This book is intence and very complete but its too big to reed in kindle. You are unable to jump around as needed to understand if you have the electronic formula.

0 of 2 people found the following review helpful.
Everything one could need for project management
By NanoBot1962
I have read the first 4 chapters so far and believe that this book will be everything anyone would need to learn project management.

0 of 9 people found the following review helpful.
Very good and outstanding service
By INTULECT
Very good and outstanding service, but items takes to long to arrive.
Thank you for time and business

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Rabu, 24 September 2014

~ Free PDF Cost Management: Strategies for Business Decisions, by Ronald W. Hilton, Michael W. Maher, Frank Selto

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Cost Management: Strategies for Business Decisions, by Ronald W. Hilton, Michael W. Maher, Frank Selto

  • Published on: 1999-11-01
  • Format: International Edition
  • Original language: English
  • Binding: Paperback
  • 1024 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Ok....
By J. Dent
I originally bought this product for a class, but the instructor rarely used it because he didn't like it that much. I had a difficult time understanding what this book was communicating because it was written in such a way that it isn't very easy to understand.

0 of 0 people found the following review helpful.
TERRIBLE WRITING, TOTAL LACK OF EDITING, CONFUSING
By nyentrepreneur
This is poorly written, verbose, confusing.

The authors/editors have not written for their audience. The audience is an advanced accounting student or someone who needs "to prepare for the cpa /cma exam". The writing seems intended for a high-schooler who has no experience with business or accounting terms whatsoever.

The content over-describes everything and literally defines basic words including as "value", "risk, "reward".

Grammatical errors abound that only a ten-year-old should make.

Needs to be reformatted and take non-essential content out and put in a side bar.

Amateur hour!

0 of 0 people found the following review helpful.
It's a great book.
By John Goodwin
I have now read five chapters in this book and I have to say I really do like it. The
authors do a very good job of presenting cost accounting in a lucid but thorough way.
It seems to me that this particular subject is a bit difficult to explain with regard to some
topics but the authors have done a better job in this book of explaining the material than
other authors I have read. Overall I would say that this book is a keeper.

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Senin, 22 September 2014

^ Ebook Business Driven Technology, by Baltzan, Phillips

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Business Driven Technology, by Baltzan, Phillips

4th Edition

  • Sales Rank: #3499209 in Books
  • Published on: 2010
  • Format: Unabridged
  • Binding: Paperback
  • 616 pages

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Product Design and Development, 2nd ed., by Karl T. Ulrich

  • Sales Rank: #3438509 in Books
  • Published on: 1999
  • Format: International Edition
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 384 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Asif Rashidi
Very good condition

53 of 54 people found the following review helpful.
The Best Textbook for Product Design!
By A Customer
This book demystifies design and the product development with practical examples of how others have been successful in every phase and activity of the process. Clear, easy to read, well illustrated. Strongest on the engineering and manufacturing perspective, but Ulrich is also sensitive to aesthetics, marketing and consumer experience issues (a rare find!).
After 20 years consulting in the field, I still found lots to learn here. I'd call it a major contribution to the field.

3 of 12 people found the following review helpful.
Is OK, but there are better options.
By Amazon Customer
I have the pleasure of taking a seminar with the author, but I was disappointed at his writing. The book is hard to follow, and lack structure.

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This title provides medical students and residents with a strong foundation in basic neuroscience using a symptom-based approach with clinically oriented discussions of each disease. The updated Fifth Edition places special emphasis on parkinsonism, Alzheimer's disease, neurogenetics, management of stroke and aneurysms, and epilepsy.

  • Sales Rank: #16530748 in Books
  • Published on: 2002-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.09" h x .59" w x 7.28" l,
  • Binding: Paperback
  • 400 pages

Review
"All the major clinical areas of neurology are covered using a systems approach. From cell neurophysiology to the gross anatomy and physiologic correlates, the book covers the relevant clinical neurology. As an introduction, it serves as a good bridge between the basic science and the world of clinical neurology. Particularly helpful are the clinical vignettes in each chapter that reinforce the clinical relevance of the basic science material presented." "The book is one of the best in its category. It is very useful and is one of the most comprehensive, yet readable books for residents and students." (Doody's 2002-12-28)

From the Back Cover

* Symptom-oriented approach to neurology
* Updated treatment regimens for neurological disorders
* Current concepts in molecular pathogenesis

Clinical Neurology offers up-to-date and comprehensive coverage of basic and clinical neuroscience concepts presented within the framework of problems encountered in the clinical setting.
* Concise coverage of neurology using a symptom-oriented approach
* Clinically-oriented discussion of each disease
* Includes basic neuroanatomy and pathophysiology
* Most current information on therapeutics
* Each chapter thoroughly updated with special focus on Parkinson’s disease, Alzheimer’s disease, neurogenetics, and management of stroke, epilepsy, and headache
* Chapter outlines provide a quick overview of each topic
* Includes over 200 tables and figures for easy reference

Recognized for its practice-oriented approach to neurology based on the patient’s presenting symptoms
* Reflects advances in the understanding of the molecular basis of neurological diseases and recent innovations in the treatment of disorders
* Emphasizes history taking and neurological examination as the cornerstones of neurological diagnosis
* Includes a step-by-step description of the neurological examination

About the Author
Professor and Vice President for Special Research Programs Director of Neurobiology Research Legacy Health Systems

Most helpful customer reviews

17 of 17 people found the following review helpful.
good for the entry level clinician
By Thomas J. Hair
This is a fine book for a clinician who is not at the entry level of competence. I recommend it for neurology interns and advanced medical students, mainly because there is not a better one in print. I think it lacks many therapeutic details, is too long for the student looking for a quick read power review, too limited for the advanced clinician.

6 of 7 people found the following review helpful.
great for beginning neurons
By neuro resident
This book is excellent for a general overview of neurology. It's especially useful during first year call nights as well as neurology rotations. Though it does not delve deeply into most illnesses, it offers a substanial differential diagnosis to build upon despite lack of treatment recommendations. Very easy to read as well and convenient to carry.

0 of 0 people found the following review helpful.
Clinical Neurology
By ColosalClay
Great to accompany your Neurology book also by Lang.....to the point and succint. Very well organized...but don't forget to accompany your Clinical Neurology with Neurology too by Lang because the pair are meant to go well together.

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Minggu, 14 September 2014

>> Download Accounting: Texts and Cases, by Robert N Anthony

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"Accounting: Text & Cases" is a product of lifelong dedication to the discipline of accounting. Covering both financial and managerial accounting as well as broader managerial issues, the book incorporates a breadth of experience that is sure to enrich your course and your students. The approximately 109 cases that make up most of the end of chapter material are combination of classic Harvard style cases and extended problems, with 12 complete new cases added to the 13th edition. The text is covered as two parts. Part 1 deals with chapters 1-14 which cover financial accounting, while part 2 covers chapters 15-28 which in essence is associated with management accounting. The tale end of part 2 also focuses on broader issues of control and corporate strategy. Both parts have been updated to reflect the current changes relevant to accounting.

  • Sales Rank: #309084 in Books
  • Published on: 2010
  • Original language: English
  • Dimensions: 10.08" h x 1.30" w x 7.99" l, 3.69 pounds
  • Binding: Paperback
  • 960 pages

Most helpful customer reviews

8 of 8 people found the following review helpful.
Accounting: Text and Cases
By Dr T
Generally a great text BUT some concepts are glossed over a bit quickly, e.g. Bonds, Adjusting entries. The problems at the end of the chapters are appropriately challenging but there are no answers. You gotta have answers somewhere, perhaps a web site. The print is too light and difficult to read with overhead lights.

4 of 4 people found the following review helpful.
This one will make you pull your hair out!
By J.D.B.
Unless you go to Haaaaarvaaard (I always forget how many A's to put), you are probably going to be a bit perplexed by the content of this book.
The cases go WAY beyond what is covered in the Chapters, and its up to the instructor to try to fill in the gaps (hopefully your instructor realizes this).
I have found myself referring to my textbook from my intro accounting course more often than this book itself in order to grasp the concepts at hand. Seriously, this book is a punishment to anyone who has to buy it for school. And its FREAKIN heavy to haul around across campus.
'Nough said.

2 of 2 people found the following review helpful.
Comprehensive but surprisingly relevant
By SRSantos
Accounting: Texts and Cases is not your ordinary accounting text book. It successfully do away with the serious-type discussion that elicits a lot of zzzz's while reading. This book has combined detailed story-like presentation of issues and topics making Accounting concepts easier to understand. Numerous real-life examples and illustrations make the concepts more relevant.

How I hope that more textbooks are written this way. It gives learning a new twist making study more interesting. Again, after a long while, we find books like this that we wish we could keep beside our work tables to be used in the future. Curiously, the large space in the margins also provides a thoughtful space for comments and insights. Truly, this book has been designed to become a significant tool in learning accounting.

I've never look at accounting the way this book presented it. Quite satisfied and delighted with it.

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  • Sales Rank: #5952743 in Books
  • Published on: 2008-05-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.79" h x .94" w x 9.17" l, 1.10 pounds
  • Binding: Paperback

About the Author
Professor and Chair, Consultant Environmental Microbiology

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Understanding the Nursing Process in a Changing Care Environment, by Mary Murray, Leslie Atkinson

Generations of nursing students have discovered the scope, the importance, and the fundamental processes of their chosen profession with this one-of-a-kind, reader-friendly text. Using a helpful building-block approach, and filled with many thought-provoking historical and cultural vignettes, Understanding the Nursing Process in a Changing Care Environment breaks the nursing process into logically organized steps for ease of comprehension. Newly updated, the sixth edition considers the nursing process against the backdrop of today’s transforming issues--such as managed care, multicultural patient populations, home health care, and illness prevention. Doesn’t your nursing career deserve a resource like Understanding the Nursing Process in a Changing Care Environment?

Look For These Important Features
• Learn-as-you-go approach with self-test questions following every step
• Clear introductions to patient assessment, nursing diagnosis, outcome identification, planning, implementation, and evaluation
• Critical thinking sections and guidelines in each chapter
• Information and guidelines to culturally competent nursing care in each chapter
• Discussion and application of managed care in each chapter
• Current professional guidelines and issues
• Separate pocket guide to nursing diagnosis
• Across the continuum case study and critical pathway example from ambulatory clinic setting, to hospital, to home care

Also, New To This Edition 6, You’ll Find:
• Revised ANA and JCAHO standards of care
• NANDA nursing diagnosis for 1999-2000
• Added illustrations
• Internet and technology resources in nursing
• Improved and updated Pocket Nursing Diagnosis Guide
• Sections in each chapter on:
critical thinking
culturally competent nursing care
managed care

  • Sales Rank: #1573687 in Books
  • Published on: 2000-03-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .78" w x 6.00" l, 1.00 pounds
  • Binding: Paperback
  • 243 pages

From the Back Cover
Generations of nursing students have discovered the scope, the importance, and the fundamental processes of their chosen profession with this one-of-a-kind, reader-friendly text. Using a helpful building-block approach, and filled with many thought-provoking historical and cultural vignettes. Understanding the Nursing Process in a Changing Care Environment breaks the nursing process into logically organized steps for ease of comprehension. Newly updated, the sixth edition considers the nursing process against the backdrop of today's transforming issues - such as managed care, multicultural patient populations, home health care, and illness prevention. Doesn't your nursing career deserve a resource like Understanding the Nursing Process in a Changing Care Environment? Look For These Important Features: Learn-as-you-go approach with self-test questions following every step. Clear introductions to patient assessment, nursing diagnosis, outcome identification, planning, implementation, and evaluation. Critical thinking sections and guidelines in each chapter. Information and guidelines to culturally competent nursing care in each chapter. Discussion and application of managed care in each chapter. Current professional guidelines and issues. Separate pocket guide to nursing diagnosis. Across the continuum case study and critical pathway example from ambulatory clinic setting, to hospital, to home care.

About the Author
Leslie D. Atkinson, RN, MSN, is Clinical Instructor at the University of Minnesota, Bloomington, Minnesota.

Mary Ellen Murray, Ph.D., RN, is Director of Clinical Services at the University of Wisconsin School of Nursing, Madision, Wisconsin.

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~~ Download Ebook Internet Business Models and Strategies: Text and Cases (Mcgraw-Hill International Editions: Management & Organization Series), by ALLAN A

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Internet Business Models and Strategies: Text and Cases (Mcgraw-Hill International Editions: Management & Organization Series), by ALLAN A

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Internet Business Models and Strategies: Text and Cases (Mcgraw-Hill International Editions: Management & Organization Series), by ALLAN A

  • Sales Rank: #15144153 in Books
  • Published on: 2001
  • Format: Import
  • Dimensions: .99 pounds
  • Binding: Paperback
  • 384 pages

Most helpful customer reviews

55 of 56 people found the following review helpful.
Internet Busines Models and Strategies Review
By Katryna Johnson
In June I requested an Advanced copy of Internet Business Models and Strategies by Afuah and Tucci (McGraw-Hill) in order to review it for my E-Commerce and Entrepreneurship class. After having read many books on the subject matter, I was delighted to find this book and have decided to adopt it for my course. The book provides models and frameworks for understanding e-commerce and e-commerce strategies. It incorporates many concepts from basic marketing and management classes as well as one chapter on financing a start-up. This text is particularly appropriate for my class because it not only provides an overview of e-commerce, it also provides information for entrepreneurs on some of the important matters that need to be taken into consideration when starting a company on-line. The authors discuss the problems, opportunities and strategies that can be used for a clicks-and-mortar firm as well as for a strictly dot.com firm. The text provides the reader with basic information on the infrastructure of e-commerce and its associated technology. The text is written in understandable language which will make it easier for readers who have no knowledge of e-commerce technology to grasp the concepts. In addition to providing multiple models in the text to give readers the "big picture", the text also provides multiple cases on some of the major players in e-commerce including: Red Hat, eBay, Netscape, Microsoft, Sun Microsystems, Hotmail and more. Additionally, the authors provide thought-provoking discussion questions at the end of each chapter. There are many things about this book that I like, but I'll highlight two that I find most interesting and/or relevant. First, the book takes a broad perspective on e-commerce. It does not just focus on a marketing or financial perspective. While there are many good books that consumers/businesses can get their hands on at Barnes and Noble and Borders that are very good at telling individuals "how to", this text gives the reader the big picture for staying competitive in e-commerce in the long run. The second highlight for me (which I'm sure is impacted by the fact that I teach Marketing and Management classes) is the authors inclusion of the 5-Cs (coordination, commerce, community, content and communication) throughout the text. I was at an e-business expo in Minneapolis June 7 and 8 and listened to many speakers. One comment about e-commerce from Tom Kieffer, President and CEO of Agiliti, stood out to me, "it's about communications, not computing". I am not a tech-head, and I was thrilled to hear the president of an ASP emphasize the importance of communication in e-commerce. Technology gives us the foundation for e-commerce, but people must manage the information that is being presented. Afuah and Tucci affirm this idea throughout their book.

14 of 15 people found the following review helpful.
Internet Business Models and Strategies Review
By Katryna Johnson
In late June I requested an advanced copy of Internet Business Models and Strategies by Afuah and Tucci (McGraw-Hill) to review for my E-Commerce and Entrepreneurship course at Concordia University - St. Paul. I had read many books on the subject, but after reading this one, I decided to adopt it for my class. The book provides models and frameworks for understanding e-commerce and e-commerce strategies. It incorporates many concepts from basic marketing and management classes as well as one chapter on financing a start-up. This text is particularly appropriate for my class because it not only provides an overview of e-commerce, it also provides information for entrepreneurs on some of the important matters that need to be taken into consideration when starting a company on-line. The authors discuss the problems, opportunities and strategies that can be used for a clicks-and-mortar firm as well as for a strictly dot.com firm. The text provides the reader with basic information on the infrastructure of e-commerce and its associated technology. The text is written in understandable language which will make it easier for readers who have no knowledge of e-commerce technology to grasp the concepts. In addition to providing multiple models in the text to give readers the "big picture", the text also provides multiple cases on some of the major players in e-commerce including: Red Hat, eBay, Netscape, Microsoft, Sun Microsystems, Hotmail and more. Additionally, the authors provide thought-provoking discussion questions at the end of each chapter. There are many things about this book that I like, but I'll highlight two that I find most interesting and/or relevant. First, the book takes a broad perspective on e-commerce. It does not just focus on a marketing or financial perspective. While there are many good books that consumers/businesses can get their hands on at Barnes and Noble and Borders that are very good at telling individuals "how to", this text gives the reader the big picture for staying competitive in e-commerce in the long run. The second highlight for me (which I'm sure is impacted by the fact that I teach Marketing and Management classes) is the authors inclusion of the 5-Cs (coordination, commerce, community, content and communication) throughout the text. I was at an e-business expo in Minneapolis June 7 and 8 and listened to many speakers. One comment about e-commerce from Tom Kieffer, President and CEO of Agiliti, stood out to me, "it's about communications, not computing". I am not a tech-head, and I was thrilled to hear the president of an ASP emphasize the importance of communication in e-commerce. Technology gives us the foundation for e-commerce, but people must manage the information that is being presented. Afuah and Tucci affirmthis idea throughout their book.

3 of 3 people found the following review helpful.
Second edition a significant improvement
By A Customer
This is one of the few texts on E-commerce that is both comprehensible and relevant, and useful both to academics and practitioners. In their second edition, the authors have fleshed out several chapters that were rather sketchy in the first edition, and have updated the cases. The study of Microsoft's Xbox is especially interesting, and the Beyond Interactive case, focusing on the firm's efforts to deal with the rapid decline of advertising revenue, is poignant.
Like any text, parts of the book could be improved. I find the treatment of valuation (Ch 8) superficial, despite the inclusion of several equasions, and the authors should have validated the component measures approach recommended in Chapter 9 before presenting it again in this edition. Also, I'm not sure the Porter model recommended in Chapter 11 really fits the dynamic context of the network-based firm. But these flaws are minor compared to the high level of clarity and structure the authors bring to the subject. Highly recommended for MBA classes in e-commerce and seminars in strategy.

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