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Abraham Maslow (1908-1970) has been widely recognized as a great visionary of modern psychology and related social thought including business behaviour. This second edition of his biography explores the business applications of Maslow's thought.
- Sales Rank: #633117 in Books
- Published on: 1999-03-02
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.00" w x 1.00" l,
- Binding: Paperback
- 377 pages
From Publishers Weekly
Brandeis psychologist Maslow (1908-1970), a founder of humanistic psychology, was an uneasy hero of the 1960s counterculture. As spiritualistic fads swept the country, he scolded Esalen Institute instructors for their smugness and warned his followers that too much inwardness is not psychologically healthy. This apostle of self-actualization and creative "peak experiences" was an intensely private man who rarely discussed his own mystical highs. Hoffman, biographer of Wilhelm Reich, has interviewed Maslow's friends, family and students, and while he never fully pierces his subject's calm, scholarly demeanor, his thoughtful biography has its rewards. We meet Maslow the youthful sexologist of the 1930s (his findings were championed decades later by feminists); the socialist-leaning rebel who married his cousin and lived on a commune; the professor who actively disliked conformist students. The first full-scale biography of Maslow, this profile will be of interest to the many people touched by his humanistic vision of personal growth. Photos not seen by PW.
Copyright 1988 Reed Business Information, Inc.
From Library Journal
$18.95. psych This is the first comprehensive biography of Maslow (1908-1970), a founder of the humanistic psychology movement. Skillfully revealing Maslow's attractive personality and enormous zeal, clinical psychologist Hoffman shows how the early career was distinguished by rigorous empirical researchspecifically in his studies in dominance and motivationand his later career by an admirable creative clarity regarding a comprehensive theory of human motivation and a metapsychology of higher needs and aspirations. Given Maslow's many distinguished friends and mentors, this captivating and sympathetic biography is a major intellectual history of four decades of American psychology. William Abrams, Portland State Univ. Lib., Ore.
Copyright 1988 Reed Business Information, Inc.
From the Back Cover
Why have almost all of today's most celebrated marketing wizards made it their business to know about this man and examine his ideas? Why does virtually every serious management book recognize, document, and praise his insights? How do his life and his legacy continue to inspire and inform the visions of today's most alert and innovative entrepreneurs? Why is global interest now mounting in his multifaceted work? "Maslow laid the foundation for the human side of management. All students of an participants in the human community, especially the management and organization of work, should read this seminal biography."--Warren Bennis, Professor of Business Administration, University of Southern California, author of Leaders. Fascinating and visionary, Abraham Maslow (1908-1970) pioneered revolutionary ideas that helped form modern psychology and laid the cornerstones of contemporary marketing, motivation, self-actualization, and management trends. Critically acclaimed in its first edition and now revised and updated for this paperback edition, The Right to Be Human is a fascinating portrait of one of the seminal thinkers of the twentieth century--at once a vivid biography of a truly original personality and an intellectual journey to the very source of how we think about and manage our businesses today.
Most helpful customer reviews
14 of 14 people found the following review helpful.
Excellent Biography
By Azlan Adnan
Why have almost all of today's most celebrated marketing wizards made it their business to know about this man and examine his ideas? Why does virtually every serious management book recognize, document, and praise his insights? How do his life and his legacy continue to inspire and inform the visions of today's most alert and innovative entrepreneurs? Why is global interest now mounting in his multifaceted work?
Fascinating and visionary, Abraham Harold Maslow (1908-1970) pioneered revolutionary ideas that helped form modern psychology and laid the foundation of the human side of management and marketing. His lifetime of discoveries in motivation and personality transcended academic psychology, and extended into the major business fields of management and marketing. Maslow also loved to explore nascent, barely perceptible social trends and speculate boldly about their long-term consequences. He was the originator of such important concepts as the hierarchy of human needs, self-actualization, higher motivation, team decision-making and business synergy.
All business students-not just of management development and organizational behaviour-should read this seminal biography. Critically acclaimed in its first edition and now revised and updated for this paperback edition, The Right to Be Human is a fascinating portrait of one of the seminal thinkers of the twentieth century-at once a vivid biography of a truly original personality and an intellectual journey to the very source of how we think about and manage our businesses today.
Edward Hoffman, PhD, is a clinical psychologist in New York with degrees from Cornell University and the University of Michigan. He has authored several books including Future Visions: The Unpublished Papers of Abraham Maslow, The Drive for Self: Alfred Adler and the Founding of Individual Psychology and The Book of Fathers' Wisdom.
3 of 3 people found the following review helpful.
The Right to be Human: Abraham Maslow
By Kim Burdick
.
Hoffman's well-researched biography of the Abraham Maslow, founder of humanistic psychology, is written with both warmth and precision. Unlike many biographers, Hoffman never loses sight of his goal. It is a solid biography without frills.
Maslow was both a dreamer and a realist. His views of human behavior were holistic, powerful and practical. Many of his ideas were immediately endorsed and put to use, not by his academic colleagues, but by the leaders and innovators of the business community.
Almost every American sociology and psychology student knows "Maslow's Pyramid of Needs." This book will enrich the student's understanding not only of "the pyramid," but also of Maslow's enormous contributions to a multidisciplinary study of human nature.
"The Right to Be Human" is very readable and offers a heart-warming account of one man's life and thought.
Kim Burdick
Stanton, Delaware
1 of 1 people found the following review helpful.
A MARVELOUS AND ENLIGHTENING BIOGRAPHY OF THIS SEMINAL FIGURE
By Steven H Propp
Edward Hoffman is a clinical psychologist who has written other books such as The Man Who Dreamed of Tomorrow: A Conceptual Biography of Wilhelm Reich, The Way of Splendor: Jewish Mysticism and Modern Psychology, etc. He wrote in the Preface to this 1988 book, "Initially, my goal was simply to tell the story of Maslow's life and career in American psychology: to trace his early interests and training, his mentors and influences, and his seminal achievements in the science of human personality and motivation... But now, five years after I began this challenging project, my objectives have widened... Maslow's ideas have been badly distorted in their inevitable popularizations anad retellings... [he] has been attacked as an enemy of reason and community, a panderer to narcissism. I hope to set the record straight..." (Pg. xvi-xvii)
He points out, "To those who associate Maslow' name solely with the humanistic writing that marked his later career, it may seem surprising that he was initially impressed with laboratory experimentalism as the path to psychological knowledge. But it would be a serious mistake to dismiss his early training as irrelevant to his seminal studies of the hierarchy of needs, self-actualization, and peak-experiences." (Pg. 40)
He observes, "Maslow centered his theory of motivation on what he called the hierarchy of human needs. In essence, he contended that every person is born with a set of basic needs encompassing the physiological and including the needs for safety, belongingness or love, and self-esteem... he argued that these basic needs can be seen as making up an unfolding hierarchy... Finally, Maslow outlined the existence of another inborn human need---the need for individual fulfillment, or what he preferred to call self-actualization." (Pg. 154-155)
He argues, "Maslow was challenging the fundamental premise of modern psychology: that we can devise accurate theories about human nature by studying the mentally ill or the statistically average... Maslow suggested that although self-actualizing people are not emotionally flawless, they can serve as exemplars in the values by which they lead their lives... Maslow felt sure that he was intuitively correct and that new research methods would eventually validate his ideas." (Pg. 186-188)
In a 1956 paper on peak experiences, "He described nearly twenty common features of the peak-experience, which he associated with extreme inner health... polar opposites, like good and evil, free will and destiny, seemed transcended in such instants; everything in the cosmos was connected to everything else in a unity of splendor... Maslow noted that peak-experiences often leave profound and transformative effects in their wake..." (Pg. 226)
He notes, "Not surprisingly, Maslow's long-standing disdain for religion initially made him uneasy in the company of clergy and religionists who flocked to his lectures on peak-experiences and the B-values. It was strange to him to speak in churches, but the admiration he felt from the audiences... was very real... Although he never abandoned his own atheistic contempt for ritual observance, such conversations convinced him that his unpleasant childhood experience of Judaism had blinded him to the wisdom within it and the world's other great religions, especially their views of human nature." (Pg. 264-265) Later, Hoffman adds, "While still an atheist, he therefore stressed a kind of naturalistic mysticism, denying the traditional trappings of religion such as an afterlife, a personal God, and a divine order. For Maslow, none of these is necessary to be religious..." (Pg. 277)
This biography will be of immense help to anyone studying Maslow, humanistic psychology, or transpersonal psychology.
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