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This book (earlier known as Industrial Marketing) focuses on decision making in various business-to-business marketing scenarios. A valuable resource for undergraduate and postgraduate students of management and commerce, it also serves as reference material for practicing managers in this field. This edition has been made up-to-date by integrating new insights into the subject, which are a result of new research undertaken since the publication of the previous edition. NEW IN THIS EDITION: • A new chapter on Product and Brand Strategy • New and expanded coverage of topics and concept across all chapters • 27 new cases (A total of 39 cases) • New pedagogy including objective questions, key terms, and reference notes • “Case-chapter selection matrix”-linking cases to relevant chapters
- Sales Rank: #6932922 in Books
- Published on: 2010-10-10
- Dimensions: 9.50" h x 1.29" w x 7.25" l,
- Binding: Paperback
- 570 pages
About the Author
"Krishna K. Havaldar is a Professor at the School of Business, Alliance University, Bangalore. He holds a Postgraduate Diploma in Business Administration from the Indian Institute of Management (IIM) Ahmedabad and a degree in electrical engineering from the University of Pune. Professor Havaldar has been a member of All India Management Association and has also served as the Dean at the Xavier Institute of Management and Entrepreneurship (XIME), Bangalore, and as the Principal at the RJS Institute of Management Studies, Bangalore. Prior to his career in academia, Professor Havaldar worked in the companies such as Blue Star Ltd, Crompton Greaves Ltd and Kirloskar Consultants for more than three decades in various capacities—starting from service engineer, area sales manager, regional marketing manager to marketing manager, general manager and vice-president. He has a number of publications and case studies to his credit and has also authored Business Marketing: Text and Cases, which is now in its third edition. Professor Havaldar devotes his leisure time to yoga and meditation and prefers spending quality time with his family. Cricket is his another leisure interest. He had indeed played Ranji Trophy Tournament for Maharashtra."
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