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Strategic Management: Creating Competitive Advantages, by Gregory G. Dess, Alan Eisner, G. T. Lumpkin, Gerry McNamara
Ebook Download Strategic Management: Creating Competitive Advantages, by Gregory G. Dess, Alan Eisner, G. T. Lumpkin, Gerry McNamara
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Strategic Management, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media.
- Sales Rank: #2856111 in Books
- Published on: 2012-05-01
- Original language: English
- Dimensions: 10.00" h x .79" w x 7.87" l, .0 pounds
- Binding: Paperback
- 576 pages
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