Free Ebook Entrepreneurship, by Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
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Entrepreneurship, by Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
Free Ebook Entrepreneurship, by Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
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"Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
- Sales Rank: #3645635 in Books
- Published on: 2007-01-01
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .91" w x 7.87" l,
- Binding: Paperback
- 640 pages
About the Author
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
Most helpful customer reviews
0 of 1 people found the following review helpful.
Very Good Condition, and of course good price.
By Gustavo Gutierrez Gomez
It is a great book, it is in a really good condition and the price was pretty good; thanks.
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