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Understanding Business, by William G. Nickels, Susan McHugh
Download Ebook Understanding Business, by William G. Nickels, Susan McHugh
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"Understanding Business" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience; we listen to our customers; and, the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. This title includes a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries. It also includes stories of more than 600 professors, with their insights and experiences that are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, "Understanding Business" leads the way.
- Sales Rank: #1680282 in Books
- Published on: 2010-05-01
- Format: International Edition
- Original language: English
- Number of items: 1
- Dimensions: 10.67" h x .98" w x 8.46" l, 3.53 pounds
- Binding: Paperback
- 800 pages
About the Author
Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years' experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management. Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.
Most helpful customer reviews
69 of 77 people found the following review helpful.
Another edition change?
By A Customer
As a college professor, it upsets me when book authors and publishers change editions so frequently. There is a new editon of this book coming out (perhaps it already has). C'mon-how much about basic business has since 2001? It seems a ploy to not only charge students more money (and disallow them to buy a used edition) and force professors to change the lesson plans for the course-based on changes in a couple of chapters.
The book, however, is well written and provides good examples and case studies.
0 of 0 people found the following review helpful.
Good Book
By KTFinzer
This is a well written textbook that gives a very comprehensive overview of business. The text is clear, accessible, with lots of illustrations and real-life, current examples to help illustrate the author's points. Very professionally done. I recommend this for anyone studying business.
0 of 0 people found the following review helpful.
In great
By Amazon Customer
Just what I need for class. In great condition
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