Download PDF Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition), by Delbert Hawkins, David Mothersbaugh
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Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition), by Delbert Hawkins, David Mothersbaugh
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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
- Sales Rank: #1012187 in Books
- Published on: 2010-04-01
- Format: International Edition
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x 1.06" w x 7.99" l, .0 pounds
- Binding: Paperback
- 778 pages
About the Author
Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great! Great ! Great!
By Kaylah
I am a marketing major so this book has all of the concepts that I need to understand. It definitely goes into depth about consumer behavior and gives great examples. I got the book in great condition. However, the data disk is a bit confusing.
2 of 2 people found the following review helpful.
AS textbooks go, it's a good read.
By Jeremy
This book has good information and does not get bogged down in unnecessary details. International edition is the same as domestic.
10 of 14 people found the following review helpful.
Same as the hardback US version, just a lot less $$.
By ajacks530
... It's a textbook, not much to say, from a student stand point. It is the same as the hardback US version that is almost $200. So if available, get the paperback international version!
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